China Digital Marketing & Operations Lead
Trelleborg is a world leader in engineered polymer solutions for almost every industry on the planet. And we are where we are because our talents brought us here. By specializing in the polymer engineering that makes innovation and application possible, Trelleborg works closely with leading industry brands to accelerate their performance, drive their business forward—and along the way, shape the industry and progress that will benefit humankind in the exciting years ahead. Our people are Shaping Industry from the Inside. Why don´t you join us?
Do you want to experience new challenges and innovate the future of engineered polymer solutions? Accelerate your career with Trelleborg and start shaping industry from the inside.
ROLE SUMMARY
The China Digital Marketing & Operations Lead is responsible for driving digital marketing effectiveness, demand generation, lead management, marketing analytics and operational excellence across the China market. The role ensures that digital channels, marketing technology, reporting structures and lead generation activities effectively support customer awareness, opportunity creation and business growth while maintaining alignment with global marketing standards and governance.
The position serves as the focal point for digital marketing execution, website management, AI visibility, campaign performance measurement, CRM alignment and marketing operations. Working closely with Sales, Product Areas and Global Marketing stakeholders, the role translates business priorities into measurable digital marketing outcomes and sustainable operational processes.
KEY RESPONSIBILITIES / KEY AUTHORITIES
Digital Marketing Management
- Own and continuously improve the performance of digital marketing channels supporting the China market and selected BU marketing initiatives.
- Manage local website content, user experience, search visibility and digital customer engagement.
- Drive SEO, GEO and AI visibility initiatives to strengthen the company’s online discoverability.
- Ensure digital channels align with global branding, messaging and communication standards.
Lead Management & Customer Journey
- Manage lead acquisition, qualification, distribution and follow-up processes in cooperation with Sales.
- Monitor lead quality, conversion rates and funnel effectiveness.
- Support the connection between marketing activity, customer engagement and sales opportunities.
- Develop customer journey processes to improve marketing effectiveness and business conversion.
Marketing Analytics & Reporting
- Establish and maintain marketing dashboards, KPIs and reporting structures.
- Analyze digital campaign performance and provide actionable recommendations.
- Deliver regular reports on marketing performance, sales pipeline contribution and campaign effectiveness.
- Support data-driven decision making through market, customer and channel insights.
Marketing Operations & Governance
- Drive marketing process standardization and operational excellence across the China market while contributing to BU marketing capability development.
- Ensure compliance with global marketing policies, governance requirements and data management standards.
- Manage marketing tools, platforms and technology applications used in the China market and support wider BU marketing initiatives where relevant.
- Support implementation of new marketing technologies and digital capabilities.
Campaign Support & Execution
- Collaborate with content and communications resources to execute integrated marketing campaigns.
- Support campaign planning through audience targeting, automation and performance tracking.
- Ensure campaigns are optimized based on data insights and business objectives.
Cross-functional Collaboration
- Partner with local Sales teams, Product Areas and Global Marketing stakeholders.
- Act as the primary contact for digital marketing and marketing operations topics in China, while supporting digital capability development across the BU Marketing team.
- Promote best practice sharing and capability development in digital marketing and analytics.
KEY PERFORMANCE INDICATORS
- Website traffic, engagement and search visibility performance.
- Lead generation volume, lead quality and conversion effectiveness.
- Digital campaign performance and contribution to sales pipeline.
- Quality and consistency of reporting, dashboards and marketing data.
- Adoption and effectiveness of marketing tools, processes and governance standards.
- Alignment with global marketing standards and local business priorities.
EDUCATION & EXPERIENCE
- Bachelor’s degree in marketing, Digital Marketing, Business Administration, Communications or a related field.
- Relevant experience (preferred range 5-10 years) in digital marketing, marketing operations, CRM, lead management or marketing analytics.
- Experience managing websites, digital channels and lead generation programmed.
- Experience working in an international or matrix organization is preferred.
- Experience with marketing automation, CRM and reporting platforms is advantageous.
“Are you the one we’re looking for? Apply now by clicking the Apply button, or email me for more information”
“Don’t delay! We’re hiring as quickly as possible”
Do not hesitate to contact NAME, POSITION, CONTACT INFORMATION if you have questions regarding the position.
Always end with:
Trelleborg 是工程聚合物解决方案的全球领导者，其解决方案适用于我们这个星球上几乎每个行业。我们取得现在的成就全是因为我们的人才所致。Trelleborg 专注实现创新和应用的聚合物工程，和行业领先品牌密切合作以提高他们的业绩，推动他们的业务向前发展 - 一路上塑造行业、实现进步，在令人振奋的将来使人类受益。
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