Marketing Executive

Do you want to experience new challenges and innovate the future of engineered polymer solutions?

Accelerate your career with Trelleborg and start shaping industry from the inside.

Who are we?

At Trelleborg Marine & Infrastructure we make a lasting difference for our customers.

Our worldwide installed engineered solutions in build infrastructure are made to perform in critical applications with life time expectancy of over 100 years. In a wide variety of applications. From tunnels, water infrastructure, bearings and offshore energy to dredging and special high fast paced applications. From the Extremely Large Telescope (ELT) in Chili to, the Oosterschelde Kering in Zeeland to large immersed tunnels like the Fehmarn Belt Tunnel.

How? By not being a supplier but a trusted and capable business partner for engineers, contractors and owners. While a supplier sells products, we offer long term solutions.

Summary of the role 

The Marketing Executive will create a wide range of content and marketing materials that capture our business values and unique offerings. And will articulate these into collateral, content, and messaging, and package them for external communications to the market and our customers.

Key Responsibilities:

• Fully responsible for content creation and all deliverables.
• Lead marketing efforts for the PA Infrastructure to achieve regional goals for brand/product awareness, aligning with customer and Trelleborg values, and sales objectives.
• Create content for printed materials, social media, webinars/seminars, and exhibitions in line with the marketing plan for the PA Infrastructure.
• Collaborate with PG directors, sales managers, and design engineers to understand various segments, target groups/stakeholders, and solutions/product offerings.
• Analyse market, customer segments, and stakeholders to understand their information and decision-making processes.
• Develop and implement marketing strategies, manage marketing projects/campaigns and their stakeholders, and assess the effectiveness of marketing strategies.

Objective: Increase Trelleborg's awareness among specific potential clients and prospects, indirectly building the pipeline in existing and new regions.

In this role, the Marketing Executive will play a crucial part in creating the marketing plan alongside PG directors and the MD, ensuring alignment with the overall business strategy.

Tasks and Responsibilities

• Set Targets and Report Progress: Define clear targets based on the marketing plan and regularly report on progress and achievements. 
• Collaborate with Teams: Work with sales and design engineers to understand products, solutions, and target stakeholders. Develop Marketing Materials: Create brochures, social media posts, PR activities, videos, seminar/webinar content, and exhibition materials based on the marketing plan and ad hoc opportunities.
•  Plan and Execute Campaigns: Plan, brief, and follow up on social media activities and marketing campaigns globally or for specific segments/regions with clear objectives and evaluation methods.
• Support Sales & Marketing Strategies: Execute marketing activities and content creation for PA Infrastructure.
•  Manage Marketing Assets: Oversee existing marketing materials (brochures, presentations, whitepapers) and develop new collateral for products, services, and market entry.
• Align with PA Strategy: Ensure marketing activities align with PA Strategy and capture customer values in messaging and value propositions.
• PR and External Communications: Assist in PR activities, external communications, and customer outreach.
• Organize Events: Plan and manage trade shows, seminars, webinars, and regional marketing activities.
• Update Marketing Collateral: Maintain and create new marketing materials, including presentations, brochures, data sheets, videos, and animations.
• Monitor Communications and Growth Initiatives: Develop, deliver, and monitor communications and marketing activities in select segments and geographies.
• Support Campaigns and Lead Management: Assist in campaigns, customer contact strategies, outreach, lead management, and demand generation.
• Maintain Digital Assets: Ensure digital assets are up-to-date and relevant on digital platforms.
• Market Insights: Gather market insights and intelligence from target segments.
• Social Media Management: Handle PA social media posts and content creation for PR and social media campaigns.
• Campaign Development: Assist in developing campaigns and commercializing new products and services.
• Stay Updated: Keep abreast of current marketing theory and practice in the B2B environment.
• Market Research and Analytics: Support market research, data analytics, and market reach objectives.
• Provide Business Updates: Regularly update the business on marketing activities within the business unit.

Education and Experience

• University or Higher Vocational Education in Marketing or equivalent
• A minimum of 3 years of experience in a similar regional role
• Experience in B2B marketing and content creation within an engineering or manufacturing environment would be preferable
• Working with agencies and external providers is essential
• Experience in setting up and leading new marketing strategies and projects from scratch is essential 
• Strong business understanding and a focus on improvement
• Excellent social skills (both written and verbal) at all business levels (internal & external)
• Proficient Dutch (nice to have) and English and with the ability to display confidence, energy and creativity, with a flair for innovation
• Computer proficient with excellent Microsoft Office skills
• Excellent copywriting and proof-reading skills with ability to modify technical content for a wider audience
• Excellent verbal, written and presentation communication skills

Competences

• Commercially driven, pragmatic and solution oriented and able to think out of the box.
• Good project management skills; anticipating, planning and maintaining a strong working relationship with in- and external stakeholders.
• Excellent in creating clear briefings
• Creative and with execution power
• Self-starter
• Team player
• Good time-management skills
• A systematic, leading and pro-active work approach is essential

Key Interfaces and Stakeholders

• This role reports directly to the Managing Director and supports the PG Directors , Sales Managers and engineering managers globally within PA Gas Transfer.
• Other External Stakeholders include direct customers, engineering companies and asset owner, Marketing/PR/advertising agencies
• Other Internal Stakeholders: Corporate, BA & BU marketing, PG/PA directors, Sales Managers, Design (technical) Engineers, Customer Service/Project Management

Geography to cover and travel requirements

• Limited travelling required – 10% max.

Are you the one we’re looking for?

Apply now by clicking the Apply button. Please send your CV in English along with any relevant supporting documentation.

We look forward to engaging with you!

Trelleborg is an equal opportunity employer! We celebrate diversity and are committed to creating an inclusive environment for all employees. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

At Trelleborg our people are #shapingindustryfromtheinside