Global Market Development Director, medical-devices

Trelleborg Medical Solutions is seeking a Global Market Development Director to join their team.  This position will be located in Plymouth, MN.

This role will be responsible for the overall marketing of the global business area, including market research, segmentation, and go-to-market strategy. Ensures brand awareness and directs marketing communications. Leads a team to develop strategies, identify market segmentation gaps, value pricing drivers, recommend acquisition targets, and collaborate with sales to target the right customers, segments, and applications for organic growth. Serves as the key contact for marketing communications, reviewing and recommending improvements annually to enhance effectiveness and reduce costs, potentially establishing a dedicated team for Trelleborg Medical Solutions (TMS). Operates within a matrix organization supporting the Americas, Europe, and Asia, with all three regions as stakeholders of the Marketing Team. 

Tasks and Responsiblities: 

MANAGEMENT 

Develop, present and maintain the annual budget for the marketing organization
Publish month-end report of department developments, successes and project status
Research and secure professional development seminars and activities for team
Create a culture for creativity, inguinity and entrepriurealship
Ensure global coordination of activities where appropriate

MARKETING STRATEGY AND EXECUTION

Develop executethe Marketing Strategy for the BA with a 3-5 year time horizon
Align the market-wide product launch process with Innovation, R&D, Manufacturing, and Sales to ensure success.Develop a business case to support marketing strategy execution; includes supporting other functions (Manufacturing) business case development
Works in conjunction with sales management to ensuresales is given direction on most attractive segment niches and applications, along with potential customers for success
Collaborates with Manufacturing, and Innovation Center(s) to ensure support for marketing strategy execution
Provides input on NDA and other legal documents to ensure no conflict with strategy execution
Oversees BA “Go-To” Market Strategy, including determination of our channels to market 

MARKET RESEARCH

Competitive analysis and benchmarking, inclusive of manufacturing elements of our competition
Market segment analysis with future trends and targeted customers
Lead development
Development of an industry network
Identification of market unmet needs for new products, applications and segments for future focus and development, done in collaboration with Product Management
Identification and analysis of M & A targets to align with strategy, prepares 3-pagers

BUSINESS ANALYSIS

Forecasting with 3-5 year time horizon, establishing needs by manufacturing facility for planning of assets and resources to bring new capabilities to market
Establishes and executes monthly reports on market trends, sales trends and gaps
Recommends corrective actions when needed to ensure KPI’s around strategy or met or exceeded

PRICING

Establishes pricing, price targets, prices lists in collaboration with segment responsibile and product manager, with BU Leader approval (standard products)
Assists in identifying value price levers for new product launches, new capabilities and older capabilities where margins are not acceptable

MARKETING COMMUNICATIONS

Marketing communications to build brand awareness globally through and collaborates with global communications and Trelleborg group; this includes digital, print, tradeshows, adverstising, etc.
Responsible for branding of product; market segments; etc., where a unique position brings value.  Determines value of acquired companies brand, recommends path forward
Collaborates on internal communication needs for the BA

LEAD MANAGEMENT/CRM

Provides lead management from multiple sources such as tradeshows, market research and other industry event participation
Utilizes CRM to manage leads and uses CRM to drive other marketing related strategies and activities

As a valued Trelleborg team member, you will enjoy:

Greater opportunity for impact
Competitive compensation
Generous benefits package: Health, Dental, Vision, STD, LTD, Life, 401k
Paid time off
Bonus opportunity

Qualifications:

Required:
• Bachelors Degree in Marketing, Business Administration or Management
• MBA a plus
• 10 years + business experience
• 5-10 years in a marketing position, with proven track record for developing organic growth
• Experience working in a global organization in collaboration with many functions

Travel requirements: 40% domestic and international 

Salary information: $150,000 and up based on experience 

Competencies: 

Strong communication, analytical and presentation skills
Strong interpersonal and collaborative skills
Good organizational skills and ability to manage multiple projects with attention to detail.
Leadership/Management/Coaching

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)